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     Product lines are emerging as a viable and important development paradigm allowing companies to realize order-of-magnitude improvements in time to market, cost, productivity, quality, and other business drivers. Software product line engineering can also enable rapid market entry and flexible response, and provide a capability for mass customization.

     Product lines can help organizations overcome the problems caused by resource shortages. Organizations of all types and sizes have discovered that a product line strategy, when skillfully implemented, can produce many benefits—and ultimately give the organizations a competitive edge

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